Writing for the Web — Search
Engine Optimization
An IABC WestFair Webinar with Frank Donatone from IBM

As more and more potential buyers use search engines to look for information about products and services, having your company’s Web pages appear on the first few pages of results becomes increasingly important. Out of sight is out of mind. Moreover, what appears from your company’s Web pages on the results page is also critical. Search engine optimization (SEO) is the technique of developing and writing Web content so that it wins top ranking on major search engines such as Google and Yahoo! while generating increased traffic to your site.

Join us virtually on Thursday, April 24, from noon - 1 p.m., when Frank Donatone, a member of the IBM Worldwide Web team, discusses the basics of SEO and how to get started. After the one-hour session, you'll have a better understanding of:

• How search engines work
• The difference between organic and paid searches
• What keywords are and how to choose them
• SEO writing techniques for Web pages
• The importance of internal and external links

ABOUT THE PRESENTER
Frank Donatone is an Internet professional with over 20 years experience in the IT industry. His experience includes people management, project management, Web site design, usability, search engine marketing with a SEMPO certification in advanced SEO, accessibility and Lotus Notes administration and development. Frank's present job role includes Web site customer satisfaction analysis via various IBM surveys. Utilizing his previous experience, he provides tactical and strategic recommendations for Web site improvement. His position also has a strong focus on SEO to improve IBM's ranking on the Web for key terms and to manage the brand's reputation.

Date: Thursday, April 24, 2008
Time: Noon – 1 p.m.
Fees: IABC/FCC Members - $20 / Nonmembers - $30

Cancellations will be subject to an administrative processing fee.