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NovHead

Perception = Reality:
Why Reputation Management Really Does Matter
IABC Presents James Issokson, Senior Business Leader, Reputation and Issues Management, MasterCard Worldwide

With consumer trust at an all-time low, companies must take ownership of their reputation – considering it among its most important corporate assets. Easier said than done. A reputation is difficult to measure, which in turn makes for challenges in garnering the leadership support and dedicated resources needed to protect and strengthen it amidst other pressing business priorities. When done correctly, however, reputation management programs can create an “emotional currency” among stakeholders, significantly reducing the likelihood that a crisis will develop into a major disaster.

For MasterCard, successful reputation management is an integral part of its corporate strategy.  As a result, the company launched a Reputation Management function within the Worldwide Marketing and Communications organization and implemented a program based on research intelligence to understand and mitigate risks to its reputation. This information was used to develop a reputation platform that drives improvement in MasterCard’s overall reputation worldwide and elevate the importance of reputation among executives.

ABOUT THE PRESENTERS
James Issokson is a senior business leader of Reputation and Issues Management for MasterCard. At MasterCard, he is responsible for launching the reputation management discipline by implementing a research-driven agenda to understand perceptions among key stakeholders. He has also held senior-level positions at Edelman Public Relations Worldwide and SHIFT Communications and has extensive experience in reputation management, stakeholder relations, media relations and crisis communications.

Date: Tuesday November 27, 2007
Time: Registration and Networking: 6:00 – 7:00 p.m.; Program: 7:00 – 8:00 p.m.
Location: First Stamford Place, Lower-level Conference Room
200 First Stamford Place, Stamford, CT 06902
Map Parking is available in the parking complex next to the building on B2.

Includes: Buffet dinner–Italian-style chicken entrée, pasta side dish, mixed green salad and a selection of desserts. Complimentary coffee, soft drinks and wine are also included.

RESERVE NOW!
For more information please contact Samantha Hetzel, (203) 542-5126.
  Before November 26 Registration at door
Member $40 $45
Non-members $50 $55

Cancellations must be made 72 business hours prior to the event for a full refund. If you cannot meet this cancellation deadline, you can send a replacement.